The Institute of Cancer Research (the ICR) is a public research institute and a constituent college of the University of London in London, United Kingdom, specialising in oncology. It was founded in 1909 as a research department of the Royal Marsden Hospital and joined the University of London in 2003. It has been responsible for a number of breakthrough discoveries, including that the basic cause of cancer is damage to DNA.
The Institute of Cancer Research launched it's first commercial with this film, featuring Robbie Williams wearing a pair of fake boobs to warn men about testicular cancer. Robbie says in the commercial: 'Testicular cancer is affecting an increasing number of young men and it can kill. There is no point in being subtle about this disease just because the subject matter is literally below the belt!'