Genetic Disorders UK is a British charity that supports individuals and families affected by a genetic disorder. Money raised funds the work of the charity and provide grants to organisations for projects that aim to transform the lives of children with genetic disorders.
Robbie paired up with British make up artist Gina Kane to raise awareness for Jeans for Genes Day, an annual fundraising event for Genetic Disorders UK. Gina painted a pair of jeans on Robbie's legs, using make up. The whole process lasted about 5 hours.