The United Nations Children's Fund (UNICEF) works in 190 countries and territories to save and improve children's lives, providing health care and immunizations, clean water and sanitation, nutrition, education, emergency relief and more.
Robbie was introduced to UNICEF UK by the late Ian Dury, himself a UNICEF Special Representative in 1998, when they travelled together to Sri Lanka to see UNICEF's work. In 2001, Robbie became a UNICEF UK Ambassador and has continued to be a passionate supporter ever since visiting UNICEF's work on HIV and AIDS in Mozambique and South Africa, and fronting UNICEF's Unite for Children, Unite against AIDS campaign.
In 2021, Robbie Williams advertised the VaccinAid UNICEF campaign. On Social Media he wrote the following: "We’ve been incredibly lucky to be well on the way with our vaccination roll out in the UK. But we have a social responsibility to ensure the rest of the world has a fair and equal opportunity to be protected against COVID-19. Which is why I am so proud to support the UNICEF new fundraising campaign, VaccinAid, which will help provide nearly 2 billion COVID-19 vaccines to countries around the world. The last year has been incredibly difficult for so many, but we’ve also seen what we can do when we all work together. We all deserve to be protected from this virus and return to the things and people we love most. So, will you#GiveTheWorldAShot? Visit vaccinaid.org"
The ninth Soccer Aid was originally scheduled for Saturday 6 June in Old Trafford. Due to COVID-19, the event took place online on FIFA20 on Saturday 27 June instead during a 5.5 hour live stream. The event was virtually hosted by Rachel Springer, Spencer Owen and Mike Labelle.
The rules were slightly different. There were 8 1v1 matches in kick-off mode (85 rated). The winner was rated on overall aggregate score. If a team was more than 4 goals down entering a match, their goals in the match would count for double until they were level or ahead. If the score was tied at the end of the 8 matches, team captains would start a new match and the golden goal would win.
The England team features Tekkz, Liam Payne, Jeremy Lynch, Liv Cooke, Mo Farah, Olly Murs, Jordon Pickford and Captain Robbie Williams. The Soccer Aid World XI team features Ollelito, James McAvoy, Billy Wingrove, Elz the Witch, Ian Sterling, Roman Kemp, Nicky Byrne and Captain Usain Bolt. The scores:
Match 1: Tekkz vs Ollelito (0-0)
Match 2: Payne vs McAvoy (2-0)
Match 3: Lynch vs Wingrove (4-0)
Match 4: Cooke vs Elz (5-0)
Match 5: Farah vs Stirling (2-5)
Match 6: Murs vs Kemp (5-2)
Match 7: Pickford vs Byrne (6-0)
Match 8: Williams vs Bolt (1-2)
Aggregate England vs SAW (25-16)
The event can be watched here
The 2019 match was played at Stamford Bridge. The main match is hosted by Dermot O'Leary and Kirsty Gallacher, with commentary from Clive Tyldesley and Graeme Le Saux. The game was opened by poet Hussain Manawer with his poem Game of Hearts. The 2019 edition was the first to feature female players. As in 2018, the referee was Mark Clattenburg. At half-time British singer and actress Rita Ora performed new song "Ritual" with British DJ Jonas Blue and Dutch DJ Tiësto, the first time a musician has performed at Soccer Aid. American actor and filmmaker Tom Hanks kicked-off this year's Soccer Aid. SAW won the game with penalties after a 2-2 tie.
The England squad was coached by Bradley Walsh with Sam Alardyce as manager and Susanna Reid as assistant manager. The squad consisted of celebrities Mo Farah (Captain), Jeremy Lynch, Joe Wicks, Mark Wright, Ben Shephard, David Harewood, Marvin Humes, Danny Jones, Ant Middleton, Lee Mack, Sam Claflin and legends David Seaman, Jamie Carragher, Glen Johnson, John Terry, Jamie Redknapp, Joe Cole, Katie Chapman, Michael Owen and Rachel Yankey. The SAW squad was managed by Harry Redknapp with Piers Morgan as assistant manager. The squad consisted of celebrities Usain Bolt (Captain), Billy Wingrove, Kem Cetinay, Niall Horan, Martin Compston, Danny O'Carroll, Jack Savoretti, Roman Kemp, Locksmith, Nicky Byrne, James McAvoy and legends Julio Cesar, Ricardo Carvalho, Roberto Carlos, Michael Essien, Robert Pires, Rosana, Francielle, Didier Drogba, Robbie Keane and Eric Cantona.
On 10 June 2018 the seventh edition of Soccer Aid was played in Old Trafford, Manchester. 71,965 people attended the match. Mark Clattenburg was the referee. England won with 3-3 from RoW after penalties (4-3).
The England squad was coached by Robbie Williams, John Bishop and Ben Shephard with Sam Alardyce as manager and Bradley Walsh as assistant manager. The squad consisted of celebrities Olly Murs (Captain), Mo Farah, Joe Wicks, Mark Wright, Paddy McGuiness, Damian Lewis, Myles Stephenson, David Harewood, Andrew Flintoff, Lee Mack, Blake Harrison, Jack O'Connell, Jeremy Lynch and legends David Seaman, Wes Brown, Phil Neville, Jamie Redknapp, Danny Murphy, Michael Owen, Darren Bent and Darius Vassell.
The RoW squad was coached by Michael Sheen and managed by Harry Redknapp and Eric Cantona and consisted of celebrities Usain Bolt (Captain), Gordon Ramsay, Brendan Cole, Kevin Pietersen, Dan Carter, Ashley Fongo, Martin Compston, Ioan Gruffud, Nicky Byrne, Danny O'Carroll, Hayden Christensen and legends Edwin van der Sar, Jaap Stam, Clarence Seedorf, Yaya Toure, Robert Pires, Juan Sebastian Veron, Claude Makelele, Patrick Kluivert, Eric Cantona and Robbie Keane.
On 5 June 2016 the sixth edition of Soccer Aid was played in Old Trafford, Manchester. 70,000 people attended the match. Referees were Howard Webb and Jon Moss. England won with 3-2 from RoW.
The England squad was coached by Bradley Walsh, with Sam Allardyce and José Mourinho as manager and Robbie Williams as assistant manager. The squad consisted of celebrities Louis Tomlinson, Olly Murs, Paddy McGuinness, Damian Lewis, Ben Shephard, Jonathan Wilkes (Captain), Jack Whitehall, Jamie Theakston, John Bishop, Mark Wright, Marvin Humes and legends Jamie Carragher, Robbie Fowler, Phil Neville, Sol Campbell, Jermain Defoe, Danny Murphy, Kieron Dyer and David Seaman.
The Rest Of The World squad had Claudio Ranieri as manager and Niall Horan as assistant manager. The RoW squad consisted of celebrities Nicky Byrne, Niall Horan, Serge Pizzorno, AP McCoy, Michael Sheen (Captain), Matthew Morrison, Shayne Ward, Iwan Rheon, Sean Fletcher, Thom Evans, Rickie Haywood Williams, Patrick Kielty, Gareth Thomas and legends Ronaldinho, Cafu, Jaap Stam, Fabio Cannavaro, Dimitar Berbatov, Edgar Davids, Samuel Eto'o and Dida.
The Unicef Halloween Ball is the freakiest fright night and Unicef's biggest fundraising gala raising vital funds for children. On 14 October 2016 Robbie performed Feel.
On 8 June 2014 the fifth edition of Soccer Aid was played in Old Trafford, Manchester. 65,574 people attended the match. Referees were Phil Dowd and Anthony Taylor. England lost with 2-4 from RoW.
The England squad was coached by Peter Reid and Bradley Walsh, with Sam Allardyce as manager and Robbie Williams as assistant manager. The squad consisted of celebrities Danny Jones, Stephen Moyer, Jack Whitehall, Mark Owen, Olly Murs, Paddy McGuinness, Jonathan Wilkes (captain), Jamie Theakston, Ben Shephard, John Bishop, Marvin Humes, Dominic Cooper and legends Jamie Redknapp, Jamie Carragher, Des Walker, David Seaman, Matt Le Tissier and Kevin Phillips.
The Rest Of The World squad was coached by José Morais and Vic Bettinelli, with José Mourinho as manager and Rui Faria as assistand manager. The RoW squad consisted of celebrities Michael Sheen (captain), James McAvoy, Gordon Ramsay, Kevin Bridges, Nicky Byrne, Patrick Kielty, Adam Richman, Jeremy Renner, Santiago Cabrera, Sam Worthington, Mark Salling, Martin Compston and legends Edwin van der Sar, Jaap Stam, Edgar Davids, Alessandro Del Piero, Clarence Seedorf and Andriy Shevchenko.
David Beckham and Robbie Williams have teamed up for a UNICEF UK campaign raising awareness about childhood violence. This 'Children in Danger' campaign coincides with the release of a new report that finds that a child dies from violence once every five minutes worldwide. Beckham, who has been a UNICEF Goodwill Ambassador since 2005, said of the campaign: "If you saw a child in danger, any child you would instantly step up and protect that child from whatever threat they were facing. Millions of children around the world are facing dangers every day - violence, disease and disasters. 'We need to grab this opportunity to step up and protect them now. Join me in supporting UNICEF's Children in Danger campaign and we can all help keep these children safe.' Fellow Goodwill Ambassador Williams added: 'I've met children around the world who are facing all kinds of dangers' kids in Haiti who lost everything in the earthquake and little children in Mexico at risk of violence and abuse.
The Unicef Halloween Ball is the freakiest fright night and Unicef's biggest fundraising gala raising vital funds for children. On 31 October 2013 Robbie performed Angels together with Ewan McGregor.
From Robbie's website: As a UNICEF UK ambassador and someone who holds the issue very close to his heart, today Robbie's raising his voice along with the charity to help make some noise for the children of Syria. The worst winter in 10 years and exposure to unspeakable violence is leaving children cold and frightened. With heavy snows, plummeting temperatures and extremely limited food, fuel, clothing and shelter, children are freezing, traumatised and in need of our help. The situation is so desperate that for only the second time in UNICEF history a level three emergency has been declared. Only when the focus shifts from the conflict in Syria to the humanitarian crisis caused by it will any progress be made. Today you can help achieve this by raising your own voice online.
On 27 May 2012 the fourth edition of Soccer Aid was played in Old Trafford, Manchester. 67,346 people attended the match. Referees were Mark Clattenburg and Howard Webb. England won with 3-1 from RoW.
The England squad was coached by Bradley Walsh, with Sam Allardyce as manager and Peter Reid as assistant manager. The squad consisted of celebrities Robbie Williams, Paddy McGuinness, Marvin Humes, Jamie Theakston, Aston Merrygold, John Bishop, Olly Murs, Jonathan Wilkes (Captain), Jason Isaacs, Mark Owen and legends David Seaman, Des Walker, Teddy Sheringham, Kevin Phillips, Martin Keown and Graeme Le Saux.
The Rest Of The World squad was coached by Eric Harrison, with Kenny Dalglish as manager and Ian Rush as assistant manager. The RoW squad consisted of celebrities Michael Sheen (captain), Will Ferrell, Gordon Ramsay, Gerard Butler, Patrick Kielty, James McAvoy, Serge Pizzorno, Mike Myers, Joe Calzaghe, Edward Norton, Woody Harrelson and legends Edwin van der Sar, Jaap Stam, Clarence Seedorf, Roy Keane, Hernán Crespo and Fredrik Ljungberg.
Robbie Williams bonded with some of the world's most vulnerable children by visited Mexico City with UNICEF to make a short film on behalf of the charity. Walking through some of the poorest parts of the city, including the slums of Iztapalapa, Robbie was a big hit with the children he met, who gathered around the star for a cuddle. Robbie was joined by his best friend Jonathan Wilkes. 'Meeting children in Mexico City really showed me how dangerous the world can be for a child and how hard it can be for them to survive. Right now children are suffering and it shouldn't be like this,' Robbie said.
In 2012 Robbie returned to Dublin for a concert to keep his promise to redo a show after experiencing technical difficulties in 2006. He played the gig 'in recognition of the fantastic support' from his Irish fans with all proceeds of the event going to Childline and Unicef. Fans could register for tickets from Tuesday August 28th 2012 until Sunday September 2nd 2012 at tickets.robbiewilliams.com. Tickets for the gig were allocated via a random draw on Monday September 3rd 2012. Those selected would have until midnight the next day to purchase them. Tickets were priced at between EUR35 - EUR45.
He played a full setlist: Phoenix from the Flames, Let Me Entertain You, Lazy Days, Let Love Be Your Energy, Karma Killer, Should I Stay or Should I Go, Old Before I Die, Monsoon, Rock DJ, Freedom, The Road to Mandalay, Eternity, Come Undone, She's the One, Feel, Hot Fudge, Candy, Kids, Life Thru a Lens, Hello Sir, Angels and Losers
David Beckham met British Prime Minister David Cameron yesterday to urge him to take immediate action to tackle a hidden crisis that affects 180 million of the world's youngest children. Beckham, a longstanding Goodwill Ambassador for UNICEF, visited Cameron personally to deliver a letter that's been co-signed by over 50 sporting and entertainment stars including Ewan McGregor, Lewis Hamilton, Robbie Williams, Charley Boorman, Duncan Bannatyne, Harry Belafonte, Liam Neeson, Cat Deeley, Jemima Khan, Roger Moore, Vanessa Redgrave, Susan Sarandon, Trudie Styler, Eddie Izzard, Ralph Fiennes, Keira Knightley, Michael Palin, Michael Sheen, David Walliams, Jonathan Wilkes, Sharleen Spiteri, Claudia Schiffer, Whoopi Goldberg, Orlando Bloom, Boris Becker and Alex Ferguson. The letter urges Cameron to use his position to help reduce the number of children affected by 'stunting', the irreversible damage caused to a child's brain and body if they don't get the right nutrients in their first 1,000 days of life. "During the coming weeks all eyes will be on London for the greatest show on earth", said Beckham. "As a UNICEF Ambassador, I'm asking the Prime Minister to use the global spotlight on our nation to make children around the world the real winners of these Games."
On 6 June 2010 the third edition of Soccer Aid was played in Old Trafford, Manchester. 65,493 people attended the match. Referees were Pierluigi Collina and Mark Clattenburg. The result was a 2-2 draw.
The England squad was coached by Bryan Robson, with James Corden as his assistant manager. The squad consisted of celebrities Robbie Williams (captain), Paddy McGuinness, Bradley Walsh, Jamie Theakston, Ricky Hatton, Damian Lewis, Olly Murs, Jonathan Wilkes, Dominic Cooper, Ralf Little, Ben Shephard and legends David Seaman, Alan Shearer,Teddy Sheringham, Jamie Redknapp, Martin Keown and Nicky Butt.
The Rest Of The World squad was coached by Ian Rush and Eric Harrison, with Kenny Dalglish as player-assistant manager. The RoW squad consisted of celebrities Michael Sheen (captain), James Kyson, Gordon Ramsay, Brian Lara, Patrick Kielty, Nicky Byrne, Shane Filan, Mike Myers, Joe Calzaghe, Gethin Jones, Woody Harrelson, Simon Baker and legends Jens Lehmann, Henrik Larsson, Zinedine Zidane, Ryan Giggs, Luís Figo and Sami Hyypiä.
After the earthquake, Robbie went to Haiti to see the work UNICEF is doing in the wrecked country and try to raise the spirits of the affected children. Robbie's experience in Haiti was filmed and a short video was shown during Soccer Aid 2010 in June. Whilst in Haiti he met Denise Emurielle, 9, and her brother, who have both been housed in temporary shelters in Pinchinat, Jacmel. Speaking to The Sun an emotional Robbie said: 'This earthquake hit children the hardest. The children are so vulnerable. They're living day-to-day without the basic things they need and at risk of violence and abuse. I don't know about you, but I think this is wrong and we need to put it right.' Robbie was so affected by the tragedy in Haiti that upon his return he is launching a Keep It Up for Soccer Aid! campaign in order to raise as much money and awareness as possible for deprived children around the world, back home.
From Robbie's website: The worst floods in decades have affected Northern Pakistan and UNICEF ambassador Robbie is appealing for your support. Over three million innocent people are in urgent need of help, including one and a half million children. The Khyber Pakhtunkhwa area is worst affected; the government has put the death toll at 1,400 people with more than 100 people still missing. The actual figures are said to be higher. Access to many areas have been cut off by the rising waters, with houses, schools, roads and vital supplies washed away by the floods. Basic food items and medical care are at the top of the agenda. UNICEF needs your support and the children's charity is appealing for 30 million pounds over the next three months to help meet the needs of the children and keep the most vulnerable alive as the threat of disease increases. A donation of GBP30 could provide vaccinations helping to protect more than 45 children against killer diseases, while GBP 50 could provide water kits supplying five families with safe drinking water.
On 7 September 2008 the second edition of Soccer Aid was played in Wembley Stadium, London. 45,000 people attended the match. Referees were Pierluigi Collina and Hugh Dallas. England won with 4-3 from RoW.
The England squad was coached by Harry Redknapp, with Bryan Robson as his assistant manager. The squad consisted of celebrities Ben Shephard, Jamie Theakston, Kyran Bracken, Jonathan Wilkes, Gareth Gates, Tom Felton, Danny Jones, Craig David, Chris Fountain, Angus Deayton, Hugo Speer and legends Alan Shearer, Jamie Redknapp, Teddy Sheringham, David Seaman, Graeme Le Saux and Des Walker.
The Rest Of The World squad was coached by Kenny Dalglish, with Ian Rush as player-assistant manager. The RoW squad consisted of celebrities Gordon Ramsay, Brian Lara, Nicky Byrne, Kenny Logan, Patrick Kielty, Alastair Campbell, Gethin Jones, Rodrigo Santoro, Santiago Cabrera, Gilles Marini, Brian McFadden and legends Franco Baresi, Jaap Stam, Paolo Di Canio, Romário, Luís Figo, Cláudio Taffarel and Ian Rush.
Soccer Aid is a biennial British charity event that has raised over GBP 20 million in aid of UNICEF UK, through ticket sales and donations from the public. The event is a football match between two teams of celebrities and former professional players, representing England and the Rest of the World (RoW). Soccer Aid was initiated by Robbie Williams and Jonathan Wilkes. Television coverage began on ITV on 22 May 2006 in a show presented by Ant & Dec. Soccer Aid 2006 was played in Old Trafford, Manchester. 71,960 people attended the match. Referee was Pierluigi Collina. England won with 2-1 from RoW.
The England squad was managed by former England national football team manager Terry Venables, assisted by David Geddis and Ted Buxton. The squad consisted of celebrities Robbie Williams (captain), David Gray, Jamie Theakston, Bradley Walsh, Jonathan Wilkes, Ben Shephard , Ronnie O'Sullivan, Damian Lewis, Angus Deayton, Dean Lennox Kelly and legends David Seaman, Tony Adams, Paul Gascoigne, Jamie Redknapp, Les Ferdinand, John Barnes, Bryan Robson and Graeme Le Saux.
The RoW squad was managed by Ruud Gullit, with Gus Poyet as his assistant. The RoW squad consisted of celebrities Gordon Ramsay (captain), David Campese, Patrick Kielty, Gareth Thomas, Gareth Thomas, Ben Johnson, Sergei Fedorov, Brian McFadden, Alastair Campbell, Craig Doyle, Alessandro Nivola, Michael Greco and legends Gianfranco Zola, Marcel Desailly, David Ginola, Dunga, Lothar Matthäus, Peter Schmeichel and Diego Maradona.
On World AIDS Day 2005, Unicef Ambassadors Robbie Williams and David Beckham joined forces to support Unicef's campaign, Unite for Children, Unite against AIDS on film.
Big-hearted Robbie Williams brought joy to street children in Russia when he took time out to visit a shelter in Moscow. Robbie made friends with one little girl - three-year-old Sabrina - who is living in the shelter because her alcoholic mother cannot look after her. He also met children living rough on Moscow's streets during the freezing winter months and was shocked by what he saw. "It's a real eye-opener seeing how kids like this have to live - especially when it's so cold during the winter," he said. "Luckily there are places like the Unicef-supported shelter where kids can come if they have nowhere else to go. "It's a place full of fun and and laughter and I feel really privileged to have spent some time with these kids." Robbie visited the shelter as part of Unicef UK's End Child Exploitation campaign.
More Precious Than Gold - Based around a poem by Simon Armitage, this short film gives a chilling insight into the horrors of child trafficking. The film was shown at the start of every concert of the 2003 tour.
Robbie Williams smashed through a wall with a 50-tonne crane and wrecking ball on Friday to symbolise the fight against AIDS. The singer was backing a campaign to shatter the 'wall of silence' surrounding AIDS and HIV, and took the controls of the crane at a building site in Silvertown, east London. The campaign, Break the Silence, aims to raise awareness of the reluctance of many countries to acknowledge the widespread problem of AIDS.
Singer Robbie Williams took a break to make a fact-finding visit to flood-ravaged Mozambique as a goodwill ambassador for United Nations Children's Fund. According to a report issued by UNICEF, more than 190,000 children under the age of five are currently in need of humanitarian assistance in Mozambique as a result of the severe flooding that gripped the county three months ago and has displaced almost 1 million people. Robbie was using his visit to help focus international attention on the plight of Mozambique, as the organization is seeking to raise more than $2 million in aid for the country and several other African nations, including Botswana, Madagascar, Swaziland, and Zimbabwe. During the trips, Robbie had to be shepherded from site to site via helicopter due to the lack of infrastructure, and the singer also visited with children at an HIV center, as more than 350,000 have been left orphaned by AIDS.
Robbie Williams went to the Bethnal Green Museum of Childhood where he joined in the celebrations for the 10th Anniversary of the UN 'Convention on the Rights of the Child'.
Robbie's very first trip for UNICEF UK in 1998 signalled the start to a very special relationship between the global charity and the man himself, one which continues to this day. He was introduced to the children's charity by the late and great Ian Dury, lead singer of The Blockheads, who was a UNICEF special representative. Together with the UNICEF team, they travelled to a war-torn Sri Lanka to help with a mass child immunisation campaign for polio and, during a ceasefire, Robbie helped hand out vaccinations in Jaffna, the capital city of the Northern Province of Sri Lanka.