Desire

Desire is a single by Robbie Williams featuring Laura Pausini, released on 11 July 2025 as the first official FIFA anthem. The song was written by Williams with Karl Brazil, Owen Parker and Erik Jan Grob, and produced by Karl Brazil and Owen Parker. It was unveiled following Williams’ appointment as Official FIFA Music Ambassador.

Created to accompany players as they walk onto the pitch at FIFA tournaments, the track is designed as a unifying anthem for international competition. It premiered in connection with FIFA events in 2025, introducing a permanent musical theme for future tournaments.

Musically, Desire is structured as a stadium ready pop anthem, driven by emphatic percussion and a large scale chorus. The lyrics centre on ambition and competitive spirit, with lines referencing determination and belief. Pausini contributes bilingual vocals, reinforcing the song’s global scope.

Music and football bring people together like nothing else.Robbie Williams

Intended for use across FIFA competitions, including forthcoming World Cup tournaments, Desire represents one of Williams’ most high profile commissions, aligning his work with international sport on a long term basis.