Give It Up for London was released in 2018 as a charity single credited to Londoners. The track was organised to raise funds for the Mayor of London’s Fund for London and to promote the capital following a series of incidents in 2017.
Robbie Williams contributed vocals alongside a large group of artists including Dua Lipa, Bastille and James Blunt. The song, originally written by Steve Mac and Ed Sheeran, had previously been recorded by Sheeran as Touch and Go before being reworked for the charity project.
The recording combines anthemic pop production with a communal chorus, reflecting its message of unity and civic pride. Williams’ participation formed part of a broad cross genre ensemble rather than a featured solo role.
The single reached the UK top ten, with proceeds directed towards charitable initiatives in London. It stands among several multi artist fundraising collaborations in which Williams has taken part.