Sing When You’re Winning was released in August 2000 as Robbie Williams’ third studio album. It followed the commercial breakthrough of I’ve Been Expecting You and consolidated his position as one of the UK’s leading solo artists.
The album was written and recorded in collaboration with Guy Chambers and produced primarily by Steve Power. It generated several hit singles, including Rock DJ, Kids, a duet with Kylie Minogue, and Supreme, each reflecting different facets of Williams’ pop persona.
Musically, Sing When You’re Winning blends upbeat pop, dance influences and reflective ballads. The record balances humour and self awareness with more introspective themes, maintaining the accessible songwriting style that defined his late 1990s success.
I just wanted to make a great pop record.Robbie Williams
The album debuted at number one on the UK Albums Chart and became one of the best selling albums of 2000 in the UK. Its performance reinforced Williams’ commercial dominance at the turn of the millennium.
