Best Intentions

About

Best Intentions appears on Heavy Entertainment Show and was written by Robbie Williams, Guy Chambers and Chris Heath. It was produced by Chambers and Richard Flack. The song emerged from Williams’ reflections on his own contradictions and the pressures of fame, pairing self-critique with humour and hope. Its conversational tone and candid lyrics mark it as one of the album’s most personal moments.

Williams explained that the song captured “a snapshot of my life at two-thirty that afternoon.” The lyric traces his internal dialogue between self-doubt and good intention, offering a confession of imperfection without apology. “Not every day is light. Not every day is dark,” he said, “but my intentions are good.” That balance of vulnerability and wit is mirrored in the track’s shifting arrangement, moving between spoken-word verses and anthemic choruses.

Musically, Best Intentions combines acoustic textures with rhythmic percussion and subtle electronic flourishes, echoing his late-1990s sound. The verses resemble diary entries, while the chorus opens into a melodic reassurance that offsets the introspection. Lines such as “Please don’t read my mind, I’m so scared of what you’ll find” and “Another moan from a millionaire, I don’t know why I’m telling you because you don’t care” reveal Williams’ mix of irony and honesty.

“It’s pretty autobiographical. I don’t mean to hurt anybody or make mistakes, but I do and I will. Honestly, my intentions are good.”Robbie Williams

Though not released as a single, Best Intentions has been praised by fans for its frankness and lyrical depth. It continues the thread of introspection found in songs like Come Undone and No Regrets, showing an artist still questioning himself while learning to accept imperfection. Its closing sentiment, “Every now and then, I kind of get it right,” encapsulates the humility and humour that define Williams at his most relatable.