It's Great to be a Cat (2025)

About

It’s Great to Be a Cat (2025) marked Robbie Williams’s return to his collaboration with FELIX, following the original 2023 campaign single. Released in October 2025, the updated version was introduced as part of a renewed European marketing partnership between Williams and Purina. The project reimagined the original concept with fresh lyrics, a fuller arrangement, and a new promotional film starring Williams alongside the animated Felix character.

The 2025 version was recorded at the end of Williams’s XXV tour schedule, incorporating an expanded big-band sound and updated production. While the composition retained the swing-inspired tone of the first recording, it featured additional brass and rhythm elements that aligned more closely with his stage style. Williams once again performed as the voice of Felix, lending a charismatic vocal delivery that balanced humour and showmanship.

Musically, the new arrangement enhanced the jazzy structure of the original, with tempo shifts and instrumental breaks adding depth to the brief track. The lyrics revisited themes of feline confidence and self-assurance, presenting cats as “cooler than ever” and “living life on their own terms”. The production was accompanied by a short film distributed on social media and television across Europe.

“It’s great to be back with Felix. The song still makes me smile, and I think it captures that little spark of mischief we all see in our cats.”Robbie Williams

It’s Great to Be a Cat (2025) serves as both a sequel and a playful self-reference, cementing the original jingle’s cult appeal. While not part of Williams’s main discography, the project underscores his comfort with theatrical, tongue-in-cheek material and his enduring popularity as a performer able to bridge entertainment and advertising with wit and personality.