A Journey Through Stoke-on-Trent's Pop Legacy
Step into the heart of Stoke-on-Trent and trace the formative footsteps of one of Britain's most iconic entertainers. The Robbie Williams Tourist Trail invites fans and curious visitors alike to explore the places that shaped Robbie’s early life: from childhood homes and schools to cherished local landmarks. Officially launched in 2014 to mark his 40th birthday, the trail celebrates Robbie’s enduring connection to his hometown, with commemorative plaques, fan tributes, and stories that bring his journey to life.
Whether you're a lifelong fan or discovering his roots for the first time, this self-guided route offers a unique glimpse into the community that helped inspire the music, mischief, and magic of Robbie Williams.
This guide follows a slightly different route with additional points of interest, which can be found
here:
RWDB Tourist Trail Map
The route is 7km and takes about 2 hours by foot or 20 minutes by car
without stopping.
The Trail
Newfield Street, Tunstall
46 Newfield Street was the home of Robbie Williams' grandmother Betty Williams and her husband Phillip. Robbie's father Pete Conway grew up here, and Robbie spent time here during his childhood. Betty passed away in 1998. Robbie wrote Nan's Song in 2002 in her memory, which was included on his album Escapology.
The official route marker is located on the corner of Newfield Street and High Street.
St. Margaret Ward Catholic College, Tunstall
St Margaret Ward Catholic Academy is a mixed secondary school and sixth form named after Saint Margaret Ward, a Catholic martyr executed during Elizabeth I’s reign. Robbie Williams attended the school from 1985 to 1990. It is located in Tunstall and serves students from the surrounding area.
Mill Hill Primary School, Tunstall
Mill Hill Primary School is located on Sunnyside Avenue in Tunstall and opened in 1952. Robbie Williams attended the school from 1978 to 1985. It was his first formal education setting and is part of the early environment that shaped his upbringing in Stoke-on-Trent.
Victoria Park & Victoria Park Road, Tunstall
Robbie Williams lived on Victoria Park Road from 1974 to 1975. Victoria Park is the main public park in Tunstall. Robbie spent time here as a child and developed his interest in football. A blue plaque was installed in 2014 to mark Robbie Williams’ 40th birthday. It was placed near the entrance of Victoria Park, close to Victoria Park Road and Queens Avenue.
Greenbank Road, Tunstall
Robbie Williams lived at 108 Greenbank Road in Tunstall when he joined the pop group Take That in 1990. This address marks a significant point in his early career, as he transitioned from local life to national fame as part of one of the UK’s most successful boy bands.
High Lane Oatcakes, Tunstall
Robbie Williams’ favourite oatcake shop was located on High Lane in Tunstall. The shop was highly rated until it changed management in 2022. Oatcakes are a traditional flatbread made with oatmeal and are a regional specialty in Stoke-on-Trent, often served with bacon, eggs, or cheese.
Vale Park, Burslem
Vale Park is the home stadium of Port Vale Football Club, Robbie Williams' lifelong favourite team. On 4 June 2022, Robbie performed his Homecoming Gig at the stadium. The event was part of his return to Stoke-on-Trent and marked a personal milestone in his career.
Red Lion, Burslem
Robbie Williams lived at the Red Lion pub in Burslem from 1975 to 1978 while his parents ran the business. A plaque at the pub commemorates his time there. A mural of Robbie was removed in 2022 when the premises reopened under new management, but the plaque remains in place.
Old Town Hall, Burslem
The angel statue on top of the Old Town Hall in Burslem is believed to have inspired Robbie Williams' 1997 hit song Angels. The building is a prominent landmark in the town and is often associated with Robbie's connection to the area and his musical legacy.
The Queen’s Theatre, Burslem
Robbie Williams was a member of the North Staffs Amateur Dramatic Society and performed in a 1988 production of Oliver! at The Queen’s Theatre in Burslem. He played the role of The Artful Dodger at age 14, marking one of his earliest public performances.
Scotia Road, Tunstall
Scotia Road in Tunstall is referenced in Robbie Williams' song The 80s from his 2006 album Rudebox. The lyrics describe a moment from his youth: "When I ran, I ran so far away down Scotia Road to a taxi bay, then I ran again 'cos I couldn't pay." The road is part of his local heritage.
Middleport, Stoke-on-Trent
In 2014, three streets, Angels Way, Candy Lane, and Supreme Street, were named in honour of Robbie Williams' 40th birthday. The £14 million housing development in Middleport was led by Sanctuary Group and part-funded by the Homes and Communities Agency. Robbie did not attend the unveiling.